Andy Fossett is the CEO of GMB Fitness and someone I’ve learned a ton from over the years.

Andy, Ryan and Jarlo have created one of the strongest community brands in the fitness industry and an army of die hard or “true fans”.
I’m in this category for sure and value the community that GMB Fitness has built.


Andy Fossett discusses the journey of their business, GMB (Gold Medal Bodies), including its challenges and growth, highlighting the reality of starting from scratch and learning through the process. He reflects on the interrelatedness of different fields and how perceptions often create artificial divisions between them.
This sets a tone for the nuanced understanding that Andy Fossett has has about business and personal growth, which is echoed throughout the conversation.

Andy illustrates a humble beginning, the point where the business was just another project among many, and the slow but steady progression to a point of stability. The story underlines the importance of skills such as copywriting, creating content, and learning from others in the field, particularly mentioning Clay Collins of Leadpages.

Failures, Culture, and Balance: An Inside Look at Andy Fossett’s Approach to Business and Life at GMB

A significant theme in this dialogue is the concept of “feedback loops”: the idea that feedback is crucial for learning and growth, especially when you have a large audience to engage with. This principle applied directly to Andy’s journey in email copywriting and was a critical factor in the growth of GMB.

Another important aspect discussed with Andy Fossett is the financial realities of running a startup, notably the responsibility of ensuring employees are paid before the CEO takes a salary. This touches on the critical growth point in 2015 when GMB reached a level of financial stability, which was both a relief and a milestone for the business.

Andy Fossett also candidly addresses failures, particularly in hiring and firing, a common challenge for many businesses. This segues into a reflection on company culture and the balance between creating a comfortable, friendly work environment and maintaining performance standards. He expresses a personal preference for enjoying life over the pressure of high-intensity work, revealing a philosophy of balance and acknowledging that this shapes the company culture.

When asked about managing distractions and decision-making in the context of an increasingly noisy online environment some general advice might be:

Prioritize ruthlessly: Understand what is most important for your business and focus on those tasks first. Not everything that demands your attention is equally important.

Set boundaries: Establish clear boundaries for work and personal time to ensure you’re not always “on.” This can help in reducing burnout and maintaining a clear head for decision-making.

Delegate effectively: Recognize the strengths of your team members and delegate tasks accordingly. This can free up your time to focus on strategic decisions rather than getting bogged down in day-to-day operations.

Reduce distractions: Limit the number of times you check your email or social media each day, or set specific times for these activities to minimize constant interruptions.

Rely on systems: Create systems and processes that can help manage the workflow and decision-making in a structured way, reducing the cognitive load on any one individual, especially those in leadership positions.

Embrace technology: Utilize tools and applications that can help streamline tasks, manage projects, and facilitate communication in a more organized fashion.

The advice provided here is general and may not apply to every situation, but it offers a starting point for thinking about how to manage the complexities of running a growing business in the modern, connected world.

Discover here all of the episodes of The Strong for Life Podcast